the strategy & mentoring program
for overwhelmed creative experts

booked,
not busy

burnout proof business design that gets you booked up with months of dream clients to build peace & consistency

PEACEFUL

STEADY

BOOKED

DREAMY

what you get the method investment case studies questions

SUSTAINABLE

let me guess… this is where you are right now

  • i'm booked AND busy

    You’re booking great clients and love the work you get to do! But your schedule is hella packed, you don’t get any space to breathe and you want more time, money and peace

  • i'm not booked but still busy

    You have projects but they aren’t consistent, they’re not always dreamy and they’re usually small projects - so why do you still feel so overwhelmed?! It’s like the bad of both worlds

  • i'm not busy but not booked either

    You’re not feeling busy but that does not mean you’re feeling peaceful! The panic of not having enough creates constant dread and stress without even touching a client project

  • erm... all of the above?!

    You’re stuck in a feast and famine cycle that is unpredictable, insecure and stressful. It’s a mix of all of the other pieces but with no idea of what will happen when and it’s way too overwhelming

burnout proof business design for

graphic designers

photographers

wedding professionals

illustrators

web designers

burnout proof business design for graphic designers photographers wedding professionals illustrators web designers

burnout proof business design for

creative designers

copywriters

marketers

creative assistants

social managers

burnout proof business design for creative designers copywriters marketers creative assistants social managers

…and here’s why you’re stuck in an endless cycle

  • you're booked AND busy

  • you're not booked but still busy

  • you're not booked OR busy

  • you're a little bit of all

i’m not psychic, but i know this is what
you want…

  • MORE EASE

    a business that feels streamlined, easeful and peaceful without any client drama, money stress or schedule messiness

  • MORE SPACE

    A business that gives you more freedom - more income, more creativity, and more time for the life you actually want

  • MORE CONFIDENCE

    A schedule of dreamy clients who trust your expertise, respect your process, and are SO excited to work with you, that they will wait as long as they need to

  • MORE CLARITY

    A clear and simple vision of where you want to be in your life and business AND exactly what steps you’re going to take to get there

JOIN BOOKED NOT BUSY

sarah is booking dreamy projects three months in advance!

I started my business from scratch in Booked, Not Busy and in just a few months I was booking dream clients. I am now booking in advance consistently and took my business full-time, which I couldn’t have done without the support of Cat and the community!

Cat is a great mentor and empowers all of the members to strive for whatever their version of success is. She always offers actionable and tailored advice that makes you consider a situation from a different angle and is responsive, caring, and approachable. The endless Clubhouse resources, support from the community, and mentor calls have been totally priceless.

- SARAH, BRAND & WEB DESIGNER @ HEY GIRL STUDIO

GET BOOKED UP PEACEFULLY

booked, not busy is a 12-month mentoring program for overwhelmed creatives

burnout proof business design that gets you booked up with months of dream clients to build peace & consistency

  • weekly live calls

    Every week on Tuesday at 1pm UK time, we will have a live coaching call where we work through the BNB strategy and anything getting in the way of you being your best creative expert self. Can’t make it live? Replays are up immediately after and we have a library of replays with a database to find the answers you need.

  • bnb framework

    The Booked Not Busy framework is a step by step strategy that designs more peace into your business from the ground up so every part of your business is built to support you working however is best for you with months of dream clients booked into a calm, sustainable schedule.

  • daily slack coaching

    Drop any questions you have as soon as you have them in the Slack coaching channel for guidance that can’t wait for the call. We’re here for guidance but also have the most kind and supportive creative community you could imagine so you don’t have to do business alone.

  • evergreen feedback

    As you’re working through the framework, you can share each piece with me for personalised video feedback on your schedule, offer, pricing, content so you never have to stay overthinking or perfecting. Move to the next steps with ease.

katie is booked up with a dreamy offer

As a brand and web designer, I could help everyone else communicate their magic but when it came to my own business, I couldn’t see the forest for the trees. I had strong values and a unique approach, but I struggled to position myself in a way that felt clear and compelling.

I now have a signature service that feels fun, aligned, and built around my strengths and ultimately what I find fun. It’s tailored to the exact clients I want to work with, and those clients are now finding me, DMing me saying “Where have you been?! This is exactly what I need!”

Now I am also abundantly confident in making my content, my offer ecosystem, my work week, and attracting my perfect people, because I am building from what I want out of my business rather than trying to squish myself into a box that doesn't fit my dreamy joyful life.

If you want to take ownership of your business again and build something that actually feels good to run - Booked Not Busy is where it starts.

- KATIE, BRAND DESIGNER @ GOTCHU STUDIO

the booked not busy framework

001

the schedule

Design your time and life first strategy by focusing on your capacity and map your schedule to start getting booked up peacefully straight away

002

your people

Discover the ins and outs of your perfect people so you can attract, connect with and book them with expert messaging

003

confident creative expert

Work through blocks and find your unique creative expertise so you can show up with confidence and stay in control as the expert at all times

004

spacious signature offer

Build a peaceful, magnetic offer that attracts your perfect people, makes you stand out and fits into one day a week per client

005

magnetic marketing plan

Build a magnetic marketing plan that you can plan, create and execute in one day per month to fit into your schedule seamlessly with magnetic messaging

006

peaceful processes

Stay in control and save time and energy by streamlining and adding systems to leave you with all of the creative energy you need

katy is booked up with weekly enquiries

Before Booked Not Busy, my business felt more like an expensive hobby than a real job. I was juggling a full-time agency role, stuck in a 3 year feast-and-famine cycle, and had no clue how to run the few projects I did book. It all felt messy, uncertain, and unsustainable.

Now I work 1–2 days a week on projects I LOVE. My marketing is consistent and bad-day-proof (meaning that even if I'm lacking in ideas or motivation, I'm still consistently showing up), my process positions me as the expert, and my clients barely request revisions because they’re so confident in the work I deliver.

Honestly, the biggest difference is just the confidence I have that I can actually make a living from my business. I feel confident that I'll book my next project. I feel confident that my client's will love my work. I feel confident that I have processes in place to protect my peace from boundary-pushing and difficult clients. And I feel confident that if everything falls apart, Cat will support me through the inevitable meltdown.

If you want a thriving business that is full of peaceful processes, dream projects, and is actually sustainable, Cat is your answer.

- KATY, BRAND DESIGNER @ KATY DAVIES DESIGN

how long will it take?

  • one day

    design your peaceful schedule so you can start getting booked up at a capacity that works for your time and goals

  • one month

    refine your positioning as the creative expert so you have complete clarity around how you need to show up

  • one quarter

    start getting booked up with a new spacious offer, in your time-first schedule with space for marketing and rest

  • one year

    feel the transformation of total consistency in your projects, time, income, confidence and success

why am i the mentor for you?

my design business has been booked up peacefully for eight years

I’m not just a mentor - I also run my successful design studio alongside which means I am never out of the loop with what it takes to get booked up as a creative service provider. I know what it takes to get booked up right now.

i designed the exclusive, burnout-proof booked not busy strategy

After a period of intense burnout with constant feast & famine ups and downs, I designed a strategy that changed everything for me. The strategy that got me booked up for six months a time and that kept me booked up for the eight years since.

my support is based entirely on your goals and preferences

Yes, we have a framework. But it’s a framework that is designed for you, your life and your goals. There’s no templated, step by steps that are going to take you anywhere apart from exactly where you want to be and I will always guide you that way too.

i’ve guided 200+ creatives to get booked up with dream clients since 2017

I have been mentoring and coaching since 2017 with similar methods, strategies and guidance and it has worked over and over again. My clients have gone on to get and stay booked up with dream clients, cut their workload and make consistently more money.

alice is booked up, working less

Cat is an amazing mentor who not only offers valuable advice but makes you rethink situations from a new perspective. There are so many incredible resources to work through and Booked, Not Busy group mentoring calls allows you to be part of an amazingly talented and supportive community of like minded designers. Everything about Booked, Not Busy is about doing things your way, with tailored advice to help achieve your dream business goals. I pondered on joining Booked, Not Busy for a while, my only regret now is to have not joined sooner, it’s transforming the way I think and helping me grow in confidence.

- ALICE, BRAND DESIGNER @ ALICE PERRY DESIGNS

the repeatable strategies that get (and keep!) you booked up long-term

It’s important to me that you don’t only benefit from the program for the 12 months you’re with me, but also use our signature trainings and tools

your perfect person profile

I don’t want you to just book any clients into your schedule. I also don’t want you to book those sneaky, seemingly dreamy clients who end up holding up your schedule and making you lose control. This tool (known as the 3P inside the program!) is going to give you full clarity on who your dream clients are, why they want to work with you (and only you) and what you need to talk about to get them to book.

a month of magnetic marketing

Getting booked up peacefully means we need to get you booked up! But we’re going to cut the overthinking, perfectionism and idea freeze… With just one afternoon a month, you will create enough content to attract, connect with and sell to your perfect people. And even better, we have a group co-working call to brainstorm ideas, stay accountable and get it done.

your spacious signature service

I’m going to bet that the offer you have right now isn’t designed to work for your time, your creative superpower and your dream clients. With an offer that isn’t designed for you, you end up over-working, over-stuffing, over-delivering, and let’s be honest, usually under-charging. The offer you create is going to fit seamlessly into your work week with room to spare and keeps your booked up schedule also peaceful.

the impartial pricing calculator

Sick of plucking prices out of the air or having a nosey at your peers websites to see what the general benchmark is? What about having a confident, easy to refine pricing system that is designed to support your life, has profit built in and guarantees reaching your income goal alongside your booked up strategy? That’s what you get in Booked, Not Busy.

soph got booked up in 12 weeks

I joined the program in February 2025 during a quiet period in my business - I hadn't booked a new client in a few months and was getting super anxious that I would never book a new client ever again. Before this, I'd had a ridiculously busy period and found myself in a feast and famine cycle.

In just a couple of months, everything has changed.

My processes are professional and automated. My clients now stick to timelines, respect my boundaries, and projects feel smooth and spacious - not chaotic and stressful. I know exactly who I want to work with, and I’ve pivoted my marketing to attract them. I’ve raised my prices, extended my project timelines, and I’m fully booked 6–8 weeks in advance with literal dream clients.

I finally feel like the expert. I’m leading projects with confidence, sticking to my boundaries, and trusting that more clients will come.

Any type of coaching or program like this will always feel like an investment, and even though I KNEW from Cat's free content and resources that the group would return that value to me, I didn't realise quite how much.

- SOPH, WEB DESIGNER @ STUDIO ZOSIA

this is where you are after
booked, not busy

  • built-in consistency

    designed into the foundations of the business

  • complete confidence

    not just in yourself but in your business, your expertise

  • repeatable, booked up systems

    know exactly how to get and stay booked up

  • more success (whatever that means)

    more money, more space, more steadiness…

  • sustainable business

    know that your business is reliable, secure and long-lasting

  • space and freedom for more

    live your life alongside your business

JOIN BOOKED NOT BUSY

dare you to find a group of
creatives more peaceful
than my clients…

  • i’m finally out of my feast & famine cycle which was causing my burnout with consistent clients and income

    - danielle, finding design

  • cat has helped me get my business off the ground

    - cat, stephenson design

  • i tripled my consistent income and started working with my dream clients

    - shenika, shenika designs

  • i’m working less and making more money than ever

    alice, alice perry designs

  • my business feels calm, easy and i’m getting clients dropping into my inbox saying “you are perfect for me!”

    - katie, gotchu studio

  • i wouldn’t have a business if it wasn’t for cat! my business is a dream and i’m booked up to five months in advance

    - sarah, hey girl studio

  • in just 12 weeks, i’m feeling more confident, have built slick spacious processes and i’m booking dream clients

    - soph, studio zosia

  • i’m finally feeling calm, organised and sustainable with a booked up schedule of clients

    - lottie, lottie woods design

hear from the creatives in the program!

@aliceperrydesigns

@katydaviesdesign

@lottiewoodsdesign

@heygirlstudio

lottie is booked up with dream clients

I am so happy I joined the program. Even without working through the whole framework, I managed to start booking really dreamy clients three months in advance. I didn’t have time to go through the course to start with so I started by just creating a schedule and joining the weekly calls and even that helped massively. I wanted to join the program in an earlier launch and I wish I did because until I was in the program, I was just in a cycle of being too busy and then completely quiet.

- LOTTIE, FASHION DESIGNER @ LOTTIE WOODS DESIGN

GET BOOKED UP PEACEFULLY

booked, not busy helps creative experts get booked up without burnout

burnout proof business design that gets you booked up with months of dream clients to build peace & consistency

THE SIGNATURE PROGRAM

booked not busy


TWELVE MONTHS ACCESS TO:

WEEKLY GROUP MENTORING CALLS

SLACK COACHING CHANNEL & COMMUNITY

THE BOOKED NOT BUSY SELF-PACED FRAMEWORK

ONE MONTHLY VIDEO FEEDBACK SUBMISSION

MONTHLY MARKETING PLANNING & CO-WORKING SESSION

£1800

or 12 payments
of £165


THE 1:1 DEEP DIVE

booked not busy:
breakthrough

TWELVE MONTHS ACCESS TO:

WEEKLY GROUP MENTORING CALLS

SLACK COACHING CHANNEL & COMMUNITY

THE BOOKED NOT BUSY SELF-PACED FRAMEWORK

MONTHLY MARKETING PLANNING & CO-WORKING SESSION

QUARTERLY 90 MINUTE 1:1 STRATEGY CALL

PRIVATE 1:1 SLACK SUPPORT CHANNEL

UNLIMITED VIDEO FEEDBACK SUBMISSIONS

BONUS: DONE-FOR-YOU BNB STRATEGY

£3200

or 12 payments
of £280


10 6
spaces
available

lola got booked up with a high ticket offer

I am so happy I joined the program. Even without working through the whole framework, I managed to start booking really dreamy clients three months in advance. I didn’t have time to go through the course to start with so I started by just creating a schedule and joining the weekly calls and even that helped massively. I wanted to join the program in an earlier launch and I wish I did because until I was in the program, I was just in a cycle of being too busy and then completely quiet.

- LOLA, BRAND DESIGNER @ GOOD CALL STUDIO

your biggest q’s answered

drop me a dm or voice note over on @gattocreativementor
if you have more things to discuss!

  • Nope! You don’t need to be booked solid or years into business. Booked Not Busy is designed to help you create a peaceful, booked-up strategy from wherever you are right now. Whether you’re newer and trying to get consistent clients, or more established but craving a calmer way of working, the framework flexes to meet you.

  • The program is made for creative service providers - think designers, copywriters, brand photographers, marketers, social media managers, and similar. If you run a service-based creative business and want to book dream clients with more ease, you’ll fit right in.

  • All of the framework lessons are short, focused, and easy to implement in around 30–60 minutes a week and our group calls are one hour a week for additional support.

    You can move at your own pace, and you’ll also get tools and templates to save time instead of adding more to your plate.

  • Yes! You don’t need a massive audience to get booked up. The marketing approach I teach is all about sharing your expertise in a way that connects with the right people, not chasing likes or followers. Many students have seen consistent bookings from small, highly engaged audiences.

  • That’s exactly why I built Booked Not Busy differently. Instead of giving you a generic step-by-step to copy, I help you design a strategy that actually fits you - your schedule, your energy, your goals, and your offers. You’ll also have my support along the way so you’re not left to figure it out alone.

  • You’ll get access to me through mentoring calls, video feedback opportunities, and the community space (depending on the tier you choose). You’ll never be left with a big question mark - there’s always space to ask, get clarity, and move forward with confidence.

  • That’s okay! You’ll have access to the content and resources for a full year, so you can revisit and implement at your own pace. Many students dip in and out when their schedule allows, and still see big results.

    If you feel like you’re off-track, if you can make 10 minutes for a Slack post or an hour for our group call - we can make a plan and create some accountability to help you get to the next steps.

  • Every business is different, but many students start seeing more consistent enquiries and calmer schedules within the first few weeks. The program is built to give you practical shifts you can implement straight away, while also building a long-term, sustainable strategy that keeps working for you year after year.

i’m here for you!

I want to make sure all of your questions are answered and that you feel great about joining Booked, Not Busy! This time around, you can book in a 15 minute call with me to ask any questions you have and talk about where you are with your business:

BOOK A CALL

Prefer not to have a call? Drop me a message over on Instagram @gattocreativementor ✨

i know what you’re thinking right now…

  • i'm already too overwhelmed

    I hear you. Booked Not Busy is designed to reduce your overwhelm, not add to it. The lessons are short, the tools save time, and everything is built to slot into your current schedule. You don’t need to overhaul your whole business - you’ll be making gentle, practical shifts that create more breathing room straight away.

  • i'm not sure about the investment

    If you’re worried about the investment, that’s exactly why this program exists. Getting booked up peacefully gives you the consistency and confidence to bring in steady income - no more scrambling month to month. I also offer a flexible payment plan so you can spread the cost while you put the strategy into action.

  • i don't think this will work for me

    That’s a totally normal worry - but Booked Not Busy isn’t a one-size-fits-all plan. The framework is flexible, so you’ll design a strategy around your schedule, goals, and offers in a way that is curated specifically for you. Plus, you’ll have my support along the way to make sure you can adapt it to your business and see results that actually last.

  • now isn't the right time for me

    The truth is, there’s never a perfect time. Booked Not Busy is built to fit around your current schedule, so you don’t need to pause your business or wait until things calm down. Starting now means you’ll spend less time in the cycle of overworking or waiting for clients, and more time building the consistency and peace you really want.