the strategy & mentoring program
to get booked up peacefully

booked,
not busy

book dream clients three months in advance to get out of an endless burnout cycle

let me guess… this is where you are right now

  • i'm booked AND busy

    You’re booking great clients and love the work you get to do! But your schedule is hella packed, you don’t get any space to breathe and you want more time, money and peace

  • i'm not booked but still busy

    You have projects but they aren’t consistent, they’re not always dreamy and they’re usually small projects - so why do you still feel so overwhelmed?! It’s like the bad of both worlds

  • i'm not busy but not booked either

    You’re not feeling busy but that does not mean you’re feeling peaceful! The panic of not having enough creates constant dread and stress without even touching a client project

  • erm... all of the above?!

    You’re stuck in a feast and famine cycle that is unpredictable, insecure and stressful. It’s a mix of all of the other pieces but with no idea of what will happen when and it’s way too overwhelming

…and here’s why you’re stuck in an endless cycle

  • you're booked AND busy

  • you're not booked but still busy

  • you're not booked OR busy

  • you're a little bit of all

i know this is what you want…

  • A business that feels streamlined, easeful and peaceful without any client drama, money stress or schedule messiness

  • A business that gives you more freedom - more income, more creativity, and more time for the life you actually want

  • A schedule of dreamy clients who trust your expertise, respect your process, and are SO excited to work with you, that they will wait as long as they need to

  • A clear and simple vision of where you want to be in your life and business AND exactly what steps you’re going to take to get there

sarah is booking dreamy projects three months in advance!

I started my business from scratch in Booked, Not Busy and in just a few months I was booking dream clients. I am now booking in advance consistently and took my business full-time, which I couldn’t have done without the support of Cat and the community!

Cat is a great mentor and empowers all of the members to strive for whatever their version of success is. She always offers actionable and tailored advice that makes you consider a situation from a different angle and is responsive, caring, and approachable. The endless Clubhouse resources, support from the community, and mentor calls have been totally priceless.

- SARAH, BRAND & WEB DESIGNER @ HEY GIRL STUDIO

get booked up peacefully

booked, not busy is a 12-month mentoring program for burnt out creatives

book dream clients three months in advance without being trapped in a burnout cycle

I know that you built your business because you love the creative superpower you have. You know you are amazing at building transformations your clients need and love and you can’t quite believe you get to do this every day!

But your burnout is making your business feel unsustainable and you don’t know how long you can keep working how you are right now. Whether your burnt out from overworking and overwhelmed or you’re burnt out from constantly trying to make things work - it can’t keep going this way.

You need your business to support the life you want to live. You need the sustainability and security from consistent project bookings AND you need consistent bookings to allow you to stay joyful and peaceful at the same time.

You need the space and consistency to allow you to show up as the confident creative expert that you know you truly are.

the answer is having a booked, not busy schedule

here’s how you do it…

  • weekly live calls

    Every week on Tuesday at 1pm UK time, we will have a live mentoring call where we can talk through your strategies and building your dream creative business. We can chat about processes, marketing, mindset and anything within the framework so you can take actionable points away with you.

  • the self-paced framework

    ‘The Booked Not Busy Blueprint’ framework combines all of my teachings, strategies and foundations to book clients three months in advance and build a sustainable, consistent and joyful business that you can work through on your own time.

  • daily slack coaching

    Drop any questions you have as soon as you have them in the Slack coaching channel and you will get guidance from me as a mentor on the same day. The channel is also full of creatives who have worked on the strategies you will be putting into place to support each other, or you can follow along with the guidance for others.

  • evergreen feedback

    At any time, we have a feedback channel where you can get tailored feedback on your content, pricing, signature services and sales pages so you can set solid foundations to book clients in advance and have a streamlined schedule set up.

katie is booked up for three months with a dreamy offer

As a brand and web designer, I could help everyone else communicate their magic but when it came to my own business, I couldn’t see the forest for the trees. I had strong values and a unique approach, but I struggled to position myself in a way that felt clear and compelling.

I now have a signature service that feels fun, aligned, and built around my strengths and ultimately what I find fun. It’s tailored to the exact clients I want to work with, and those clients are now finding me, DMing me saying “Where have you been?! This is exactly what I need!”

Now I am also abundantly confident in making my content, my offer ecosystem, my work week, and attracting my perfect people, because I am building from what I want out of my business rather than trying to squish myself into a box that doesn't fit my dreamy joyful life.

If you want to take ownership of your business again and build something that actually feels good to run - Booked Not Busy is where it starts.

- KATIE, BRAND DESIGNER @ GOTCHU STUDIO

the booked, not busy framework

the trainings you'll work through to get booked, not busy

MODULE ONE

booked not busy starter

Build the foundation of your strategy by focusing on your time and capacity first and design your schedule to start getting booked up peacefully straight away

booked

  • plan peaceful capacity that gives you space to grow

  • set aside time for business tasks

  • create a schedule to book clients consistently

not busy

  • create your schedule around your ideal workweek of 20-30 hours

  • build a more joyful work load with those dreamy, calm clients

  • set your pricing to work less & earn more

MODULE TWO

booked not busy people

Find your perfect people so you can attract, connect with and book them with expert messaging

booked

  • deeply understand your perfect people

  • build messaging that attracts them and positions you as their perfect creative

  • get booked up with these people into your booked not busy schedule

not busy

  • connect with the people who trust you completely

  • only work with people who respect your time and expertise

  • work on peaceful, joyful projects

MODULE THREE

booked not busy confidence

Focus on mindset and confidence to show up and be positioned as the creative expert in your business

booked

  • show up for your business as a confident creative expert

  • feel confident taking projects from enquiry to booked project

  • build confidence in your true self to do things your own way

not busy

  • set solid boundaries to stop overworking and overdelivering

  • create more peace in making confident decisions

  • believe in the dream business vision that supports your life

MODULE FOUR

booked not busy offers

Build a peaceful, magnetic offer that allows you and your best creative work to shine

booked

  • create magnetic offers that are an easy yes for your dream clients

  • showcase your unique creative superpower that only you deliver

  • build confidence in your true self to do things your own way

not busy

  • work around your planned ideal workweek

  • build more space into your timelines

  • only offer deliverables that get transformations

MODULE FIVE

booked not busy processes

Stay in control and save time and energy by streamlining and adding systems to leave you with all of the creative energy you need

booked

  • create seamless processes that get you booked quicker

  • show off your expertise through professional steps

  • build endless referrals with an easy process for your clients

not busy

  • save hours on manual steps with automations and tools

  • keep your timelines on track and stop scope creep

  • make your entire process repeatable and automated so you can focus on what you do best

MODULE SIX

booked not busy marketing

Build a magnetic marketing plan around your unique expertise and perfect people without draining your time and energy

booked

  • become the go to creative for your dream clients

  • build a marketing plan that creates long-term sustainable sales

  • build endless referrals with an easy process for your clients

not busy

  • create a month of content in one afternoon

  • make marketing easy with simple, repeatable methods

  • take pressure off going viral or building a huge audience

katy is booked two months in advance with weekly enquiries!

Before Booked Not Busy, my business felt more like an expensive hobby than a real job. I was juggling a full-time agency role, stuck in a 3 year feast-and-famine cycle, and had no clue how to run the few projects I did book. It all felt messy, uncertain, and unsustainable.

Now I work 1–2 days a week on projects I LOVE. My marketing is consistent and bad-day-proof (meaning that even if I'm lacking in ideas or motivation, I'm still consistently showing up), my process positions me as the expert, and my clients barely request revisions because they’re so confident in the work I deliver.

Honestly, the biggest difference is just the confidence I have that I can actually make a living from my business. I feel confident that I'll book my next project. I feel confident that my client's will love my work. I feel confident that I have processes in place to protect my peace from boundary-pushing and difficult clients. And I feel confident that if everything falls apart, Cat will support me through the inevitable meltdown.

If you want a thriving business that is full of peaceful processes, dream projects, and is actually sustainable, Cat is your answer.

- KATY, BRAND DESIGNER @ KATY DAVIES DESIGN

how long does it take to see a shift?

one day

Build your booked, not busy schedule so you can start booking your clients in straight away

one week

Design spacious offers that work with your schedule and are magnetic to your dream clients

one month

Consistently show up with your consistent & calm marketing plan and start filling project slots

one quarter

Now you’re booking in advance, streamline your time even further with peaceful processes

hey, i'm cat - your new mentor

I’ve built my dream design business that has not only been supporting my own ideal lifestyle for a decade, but also been booked up peacefully for most of that time too.

My dream business looks like sustainable, steady five-figure monthly income; dreamy high-ticket design clients booked six months in advance; working 15 hours a week and taking three months off a year; and running most of my business on autopilot, leaving space for my best creative expert self…

As a mentor, I don't need your dream business to look like mine. I want to help you find your version of success and the steps you can take right now to make it a reality…

Cat is an amazing mentor who not only offers valuable advice but makes you rethink situations from a new perspective. There are so many incredible resources to work through and Booked, Not Busy group mentoring calls allows you to be part of an amazingly talented and supportive community of like minded designers. Everything about Booked, Not Busy is about doing things your way, with tailored advice to help achieve your dream business goals. I pondered on joining Booked, Not Busy for a while, my only regret now is to have not joined sooner, it’s transforming the way I think and helping me grow in confidence.

- ALICE, BRAND DESIGNER @ ALICE PERRY DESIGNS

alice is booked two months with dream clients

here's what you can only get inside booked not busy

 

your perfect person profile

the only messaging and positioning tool you need

I don’t want you to just book any clients into your schedule. I also don’t want you to book those sneaky, seemingly dreamy clients who end up holding up your schedule and making you lose control. This tool (known as the 3P inside the program!) is going to give you full clarity on who your dream clients are, why they want to work with you (and only you) and what you need to talk about to get them to book.

 

a month of magnetic marketing

a simple marketing plan in one afternoon a month

Getting booked up peacefully means we need to get you booked up! But we’re going to cut the overthinking, perfectionism and idea freeze… With just one afternoon a month, you will create enough content to attract, connect with and sell to your perfect people. And even better, we have a group co-working call to brainstorm ideas, stay accountable and get it done.

 

your spacious signature service

an offer for a confident, creative expert

I’m going to bet that the offer you have right now isn’t designed to work for your time, your creative superpower and your dream clients. With an offer that isn’t designed for you, you end up over-working, over-stuffing, over-delivering, and let’s be honest, usually under-charging. The offer you create is going to fit seamlessly into your work week with room to spare and keeps your booked up schedule also peaceful.

 

the impartial pricing calculator

stress-free, logical pricing

Sick of plucking prices out of the air or having a nosey at your peers websites to see what the general benchmark is? What about having a confident, easy to refine pricing system that is designed to support your life, has profit built in and guarantees reaching your income goal alongside your booked up strategy? That’s what you get in Booked, Not Busy.

soph got booked up for two months in just 12 weeks!

I joined the program in February 2025 during a quiet period in my business - I hadn't booked a new client in a few months and was getting super anxious that I would never book a new client ever again. Before this, I'd had a ridiculously busy period and found myself in a feast and famine cycle.

In just a couple of months, everything has changed.

My processes are professional and automated. My clients now stick to timelines, respect my boundaries, and projects feel smooth and spacious - not chaotic and stressful. I know exactly who I want to work with, and I’ve pivoted my marketing to attract them. I’ve raised my prices, extended my project timelines, and I’m fully booked 6–8 weeks in advance with literal dream clients.

I finally feel like the expert. I’m leading projects with confidence, sticking to my boundaries, and trusting that more clients will come.

Any type of coaching or program like this will always feel like an investment, and even though I KNEW from Cat's free content and resources that the group would return that value to me, I didn't realise quite how much.

- SOPH, WEB DESIGNER @ STUDIO ZOSIA

which creative business journal is keeping you stuck?

lottie is booked up for three months and dream clients

I am so happy I joined the program. Even without working through the whole framework, I managed to start booking really dreamy clients three months in advance. I didn’t have time to go through the course to start with so I started by just creating a schedule and joining the weekly calls and even that helped massively. I wanted to join the program in an earlier launch and I wish I did because until I was in the program, I was just in a cycle of being too busy and then completely quiet.

- LOTTIE, FASHION DESIGNER @ LOTTIE WOODS DESIGN

chat with the creatives in the program now!

how alice built a consistent, sustainable schedule with dream clients

how katy went from giving up on business to weekly dream client enquiries

how lottie transformed her business after watching a few launches

how sarah built her dream business from scratch in just a few months

get booked up peacefully

booked, not busy is a 12-month mentoring program for burnt out creatives

This program isn’t just going to help you book clients. It’s going to give you:

Complete consistency - in your income, projects, marketing, time and even your confidence

Creative confidence - to be yourself in your offers, your process, your boundaries, your marketing and as a creative expert

Space and freedom - in both your time and your energy so you can work a four-day work week (or even less!) without stressing when you’re not at your desk

Booked, Not Busy isn’t just about the schedule. It gives you a sustainable business strategy that makes your dream job a reality for years to come.

THE SIGNATURE PROGRAM

booked not busy

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TWELVE MONTHS ACCESS TO:

WEEKLY GROUP MENTORING CALLS

SLACK COACHING CHANNEL & COMMUNITY

THE BOOKED NOT BUSY SELF-PACED FRAMEWORK

ONE MONTHLY VIDEO FEEDBACK SUBMISSION

MONTHLY MARKETING PLANNING & CO-WORKING SESSION

£1800

or 12 payments
of £165


THE 1:1 DEEP DIVE

booked not busy:
breakthrough

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TWELVE MONTHS ACCESS TO:

WEEKLY GROUP MENTORING CALLS

SLACK COACHING CHANNEL & COMMUNITY

THE BOOKED NOT BUSY SELF-PACED FRAMEWORK

MONTHLY MARKETING PLANNING & CO-WORKING SESSION

QUARTERLY 90 MINUTE 1:1 STRATEGY CALL

PRIVATE 1:1 SLACK SUPPORT CHANNEL

UNLIMITED VIDEO FEEDBACK SUBMISSIONS

BONUS: DONE-FOR-YOU BNB STRATEGY

£3200

or 12 payments
of £280

BETA PRICE FOR MAY 2025!


10 7
spaces
available

em is booking two months in advance and stopped offering stressful retainers!

Joining Booked, Not Busy has been such a gamechanger! Cat has a great way of making you figure out how to solve your problems instead of offering the solution on a plate. This really helps with confidence but also to find out what I want instead of what someone says I should do. The community is very supportive, encouraging, and helpful. I'm so glad I decided to join Booked, Not Busy as I already feel more confident, have a clear direction and am super excited to take my business to the next level!

- EMMELIE, BRAND DESIGNER @ EMMELIE COULSON DESIGNS

your biggest q’s answered

drop me a dm or voice note over on @gattocreativementor
if you have more things to discuss!

  • I support you as your mentor through our weekly live mentoring calls, ongoing support in our private Slack coaching channel, monthly planning sessions and personalised video reviews!

    For me to support you, I need you to lean on me as your mentor and use the resources in the program. The creatives who join in the program in the way that suits them best get the best results!

  • Twelve months is the perfect amount of time to transform your business whilst also being a short enough amount of time to want to consistently take action.

  • Some of the most successful creatives in the program have joined with just an idea and creative skill! If you’re early in your business journey, this is great place to start with intention and lay foundations with purpose for a joyful business in the future.

  • I want to make sure we are a perfect fit for each other! I share plenty of advice and guidance in my blog, podcast and on socials so you can understand my values, style and approach as much as possible.

    Feel free to also drop me a voice note over on Instagram so we can chat a little before you apply ☺️

  • Only you can know whether something will be a good investment for you. Past program members have doubled their monthly income, booked months in advance, and added new income streams into their businesses, which pay off quickly!

    When you join the program, you’ll assess your pricing straight away and on average, the creatives in there already raise their prices to £2-3k - which means even one project booking covers the investment in full!

  • The guarantees I can make are that I will show up for you whenever you need support and I will provide the experience, tools and materials to help you get to the place you want to be. but the results are always based on you, your motivation and the work you put in. If you bring everything you have and leave it all on the table, I know you can reach those goals you’ve set for yourself

still wondering if this is right for you?

i know what you’re thinking…

  • I know this feels too much to manage right now. You’re overwhelmed, you’re having a tough time and you can’t see what would work for you. But this cycle will keep continuing if you don’t take control. One afternoon can be enough to make spacious changes in your business and the more space you create, the more you can build to be booked up without all of the stress.

  • Inside Booked, Not Busy is a complete strategy to build consistency and sustainability in your creative business. It’s not just about creating a schedule, showing up and feeling more confident - it’s an entire strategy ecosystem with moving parts that work alongside each other.

    It’s not like any other mentoring program and the results will reach every part of your business.

  • I understand! It doesn’t always feel like launches come around at the perfect time. But if not now, when?

    If now really isn’t the best, I’m here for you when we open again! But what could you achieve between now and then with all of the tools and support you could need?